A full brand-building and scaling project, launched from the ground up in the Israeli market.
We led the brand’s positioning, creative direction, and growth strategy - turning it into one of the strongest lingerie brands in the category today.

Our work combined high-level scaling through paid media with brand-led growth, including UGC strategy, influencer collaborations, and consistent community-driven content.
Alongside acquisition, we built a robust email marketing system with advanced automations and ongoing newsletters to drive retention and long-term customer value.